The final week of the 2019 World Championship helped drive second-best channel share ever in ABC1 Men 16+ demographic - second only to Andy Murray reaching the Australian Open final in January 2016
Eurosport achieves record live average audiences among individuals 4+ for a Snooker World Championship
Tournament overall live reach grows +20% on 2018
Tournament average audiences see a +10% increase on 2018
The final week of the tournament saw Eurosport 1 achieve its second-best week ever for channel share among its target ABC1 Men 16+ demographic. Exclusive coverage of Andy Murray’s run to the 2016 Australian Open Grand Slam final remains the channel’s best share performance to date. The 2019 World Championship also generated a +20% increase in live reach and a +10% growth in average audiences compared to the 2018 edition - contributing to record live average audiences among individuals 4+ for a Snooker World Championship.
Viewers enjoyed a tournament of the highest quality all the way to the final as Judd Trump claimed a maiden world title with an 18-9 victory over four-time winner John Higgins. Ronnie O’Sullivan resumed his regular position as Eurosport’s studio expert, alongside ever-present pundits Jimmy White and Neal Foulds – demonstrating unrivalled expertise to a loyal and passionate snooker following.
Eurosport recently announced O’Sullivan would continue as an expert analyst for the Discovery-owned network for a further three years, and in 2016 Eurosport signed a 10-year broadcast agreement with World Snooker – further underlining its status as the Home of Snooker. Earlier this year, Eurosport also reported an uplift in monthly channel performance for January 2019. Live coverage of the Snooker London Masters generated a +24% growth in live audiences, playing a significant role in an overall +33% increase in share of viewing on January 2018.
Jamie Steward, Eurosport Senior Director of Production and Broadcast said:
"We are thrilled to see such a strong channel performance and take great pleasure knowing that passionate snooker fans are enjoying our coverage. To achieve our second-best week ever for channel share during a non-exclusive event I think is further testament and shows we are giving fans what they crave – which is our mission across all our programming. We have a strong snooker heritage and are thrilled to tell the stories as they unfold throughout the season across all platforms. We have made a long-term commitment to the sport and it’s hugely satisfying to see our strategy pay-off."
https://www.eurosport.co.uk/snooker/wor ... tory.shtml
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